I bought and customized a point-of-sale display unit that can also be used as a desk makeup brush organizer. I got it online from China. Let’s take a quick walk-through of how you can do that, too.
Top Tips To Customize A Point-Of-Sale Display Unit
This deep dive looks at the product design specs and overall functionality of the sample I bought. It also features a short how-to customize a point-of-sale display unit with a brief walk-through so you can convert your own. It took me less than an hour to convert it for an upcoming client project.
Functionality: I used an off-the-rack cosmetic display sample normally used at checkout points to display eyebrow pencils, lipsticks, mascara, etc.
Product specs: Faux marble casing design, a little metallic finish around the edges, and pre-cut holes for products of various sizes. The little grommet indents in the base of each hole were a nice touch. You don’t want your stuff rolling around loose in there. My display unit was off-the-rack, but you can get most suppliers to customize a product.
Customization: There are a few things you should be aware of when customizing a point-of-sale display unit:
Determine the amount of space that’s available for the products you’re going to put in there. In my sample unit, I need about half of it so within this half-width I’m going to measure that space out.
Determine the actual size the holes need to be and how you want things arranged or displayed from front to back. In the cannabis world, a lot of it will be just putting pre-rolled tubes into default holes. Grommet indents are useful here and lock the product in place.
Measure the diameters of everything you want the display unit to hold… and then go 1-2mm bigger, leaving a little room to remove the product from its hole. This also lets you play around with slight size nuances of multiple products with different packaging options.
Check out the height differences of your products. If you’re putting the product in too deep, does that mean you may not be able to read the text on the label? Think about the visual sight lines.
Plan your layout on paper first. Create a diagram on a piece of paper or make a graph of all the different sizes you will need. My sample display unit has about an extra 1 mm or so, which is just right for my needs. The biggest key thing to look at here is obviously what blocks the product at the back from being noticed? For the display unit, I’m customizing here, rowing down a section or two of pre-rolls and then putting a pack in the second row that goes next to it is an ideal option.
Plot your spacing really well. Leave enough room to tell the difference between label colors or product features. You could also look at adding a small promo graphic to break the display instead of putting products all on top of each other. This would tell customers what the product is and what you’re promoting.
Cost of product: It didn’t cost that much in total. The cost price of this point-of-sale display unit is in the range of $1-2 per item. By the time I had finished customizing my sample, it turned out to have cost less than $5, shipping included. That price drops when you’re doing a couple hundred at a time.
Time to deliver: Standard shipping wait times, around a week.