How To Create Your Own Sauce Brand

The product playbook you've been waiting for is here! Learn how to create your own sauce brand and condiment range in this step-by-step guide | Product World

Do a Google search on how to create your own sauce brand, and you’ll find MILLIONS of results, that include condiments, hot sauce, bottling and selling tips, and more.

That’s not surprizing, though… sauces and condiments sell $37.7 BILLION yearly in the US, and the margins are incredible.

Here’s my product playbook with factories, ideas, and how to execute:

Ladies and gentlemen, let me take you to Flavortown!

The product playbook you've been waiting for is here! Learn how to create your own sauce brand and condiment range in this step-by-step guide | Product World

Brands That Are Taking the Market by Storm

Consumers want unique, niche brands with values and more flavor. Sauce newcomers like Truff, Sir Kensington’s, Graza, MomoFuku, and more have taken advantage of a huge shift over the last decade.

The product playbook you've been waiting for is here! Learn how to create your own sauce brand and condiment range in this step-by-step guide | Product World

We’ve seen celebrity chefs and restaurants break into the category, with brands like Momofuku entering direct to consumer and channel sales.

The product playbook you've been waiting for is here! Learn how to create your own sauce brand and condiment range in this step-by-step guide | Product World

Brands like Truff seemingly come out of nowhere and dominate online ads and retail.

The product playbook you've been waiting for is here! Learn how to create your own sauce brand and condiment range in this step-by-step guide | Product World

How to Create Your Own Sauce Brand

This is actually easier than you might think…

  • The big players sell consistency. And they need to move in massive volume to even enter a category.
  • A giant success for most entrepreneurs is an afterthought for them.
  • To succeed, niche down! 

Cheat Sheet to Creating Sauce Brands

Here’s my cheat sheet of how to make a sauce or condiment unique in its category.

Higher-End Products

  • Go “restaurant grade” with higher-end materials and richer composition (more oil/butter)
  • Execute “small batch” with unique, differing tastes and approaches for connoisseurs.

Healthy Options

  • Make a popular sauce with no additives, artificial flavors or preservatives and focus on rapid supply chain turnaround for freshness.
  • Low to no sugar version of any popular sauce. Surprisingly low-hanging fruit. 

Flavorful Experiences

  • Add truffles. You might laugh, but we have not left the truffle era. The taste can be applied to many sauce options
  • Exotic flavor combos. There’s room for “out there” & impulse buy options that are good for a unique meal. Especially if packaging is a talking point.

The Aesthetics

  • Look and feel. I’m convinced part of Jacobsens and Sir Kensington’s success besides just great products is they look modern at home.
  • User experience. I love the Graza olive oil for its squeezable form factor that’s more along the lines of real user needs.
The product playbook you've been waiting for is here! Learn how to create your own sauce brand and condiment range in this step-by-step guide | Product World

How to Produce Your Own Sauces

Sabatino does higher end sauces and condiments, with a big emphasis on truffles. Factories are based in the US and Italy so you know its real.

The product playbook you've been waiting for is here! Learn how to create your own sauce brand and condiment range in this step-by-step guide | Product World

Karma Sauce is another noted white labeler for sauces of all kinds. 

The product playbook you've been waiting for is here! Learn how to create your own sauce brand and condiment range in this step-by-step guide | Product World

Want to take it overseas for max margin, or to authentically incorporate flavors originating in Asia?

Where the Opportunities Are

There’s a generational shift happening as consumers begin to prefer niche options for them, whether regional, aesthetically, by values, or made for their background.

Every major producer is getting market share taken by dozens of new entrepreneurs, and there’s room for MUCH more. 

Whether you’re just passionate about the space, or you have a regional restaurant or online following around food…

The path to succeed is there with a differentiated, interesting product, and direct access to the world’s top suppliers. 

Never forget, the real sauce is the friends we make along the way.

BONUS MATERIAL!

Catch the Builders.Build podcast with my best friends, Colin and James, to discover more about our individual TikTok perspectives and entrepreneurial journeys across brands, products, websites, and more.

Thank you for reading this guide on how to create your own sauce brand!
If you found this content insightful and helpful, please be sure to like and share this article with your circle. Also, make sure to subscribe to the newsletter for more product development tips!
– Oren

There’s never been a better time to start your own brand than right now. Browse the Product World library for more guides, expert tips, resources, factory links, and brand insight now.

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