If you’re on TikTok, you’ve been seeing a ton of back-to-school posts. School supplies spending will hit $37 BILLION this year! Get in on the ground floor and start a school supplies brand of your own.
Mechanical pencils cost .30 & sell for $3+
Quality notebooks & planners cost $1.50 & sell for $10+
How to start a school supplies brand of your own
That $37 billion I mentioned? The brands that sell these products are nameless. Most parents and buyers don’t care who they buy it from. That’s a huge opportunity. This years’ school season might be close, but the opportunity is there to build a brand parents care about.
I love niches like this!
It costs hundreds or low thousands to launch
There are few, if any, established brands
You can compete on price with global supply chains
If these are just faceless transactions, it’s easy to convince someone to root for you.
Here’s the five-step playbook you need:
Step 1: Find your angle
These ideas will help you start a school supplies brand:
Nostalgia: The 90s are back, use those visual themes
Mission driven: Make sustainable products or give back to educators
Niche down to local: Make products appealing to local residents
Go hyper-visual: Make products that look great on social
Step 2: Find a factory
Use Alibaba, and search for vendors with:
Fast response time
High on-time delivery
Hundreds of thousands in transactions
An inspection from Alibaba
That’s going to ensure you have someone legit.
Step 3: Find your inspiration
Here’s some factory ideas with pricing and quantity breakdowns.
To get started on content, get a sample of your product sent to you via air from their initial production and use this to make content on your own page or a test page. Start cutting many different video styles. Search “back to school” and emulate the formats of successful vids.
It’s going to take 6-8 weeks for your products to come. In that time, make 3-4 videos a day on your test account just to find what works. Check out quality products on @thingtesting and get ideas form their social.
Too much product for your house? You need a 3PL (third party logistics) or FC (fulfillment center). Here’s my comprehensive list:
If you’re worried about audience and selling on social, you can always collaborate:
with an artist for gorgeous sticker sets or cover art
with a “mommy blogger” or parenting site to help them monetize
with a local business to offer products in-store
I love this niche because you can start small in terms of cost, their consume-able items that parents always need more of, and there’s tons of room for collaboration.
Remember, you don’t have to go it alone! Working together with others online is a superpower.
The next 18 months are a once-in-a-lifetime opportunity to build a brand on a new social network. Utilize the global economy through Alibaba to get enough margin to really give it a shot. Don’t sleep on it.
Want the factory links I mention above, plus a ton of others? I’m sending them all with direct links in my next Product People newsletter. Ive built this to be the ultimate resource for creating your own products, so sign up today!
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