The best playbook tool for brands today is the power of storytelling. For brands trying to launch a product and get attention on the internet, the power of storytelling is a great way to showcase a brand. It also allows you to share the business processes behind building the brand and to have some creative fun with the content.
This sketch shows the mohair cardigan by Bluboy and WNTD Apparel below, which is just a super-unique piece. Bluboy’s done a great job of showcasing some of the creative process inside what he puts out.
I love this enamel button they’ve used to replace a traditional button on this cardigan. I think especially with the contrast to other green mohair, it’s just super-cool.
See this post in action on TikTok…
The Power of Storytelling for Brands
Back to the concept…
Storytelling today for new brands is paramount. It can get your attention on social media, help people invest in your story, and helps those who are interested to learn. It then also gains a positive affinity for your brand because they are learning from it.
But the biggest reason you should consider doing this, is the biggest and most-established brands are going to try and hire all the value that they can. They’re not going to have the same playbook as the new creators – maybe some will, but most won’t – of saying “Hey, maybe we should share as much as possible, we’re going to provide much value.”
You ever heard that quote… “If you’re not giving away so much value, that it makes you uncomfortable, then you’re not giving away enough”? That’s how I feel all creators and new brands should be looking at how they showcase their creative process.
The power of a single story goes far beyond simply relaying facts and data and can be a highly effective tool to create customer loyalty.
~ Tony Robbins
By sharing and giving away as much of your creative processes as possible to build an affinity for your brand, you’re releasing the power of storytelling.
Start your own brand today! Read 15 Steps to Start a Business Without Much Money
Catch the Builders.Build podcast with my best friends, Colin and James, to discover more about our individual TikTok perspectives and entrepreneurial journeys across brands, products, websites, and more.
Thank you for reading this guide on the power of storytelling to showcase your brand!
If you found this content insightful and helpful, please be sure to like and share this article with your circle. Also, make sure to subscribe to the newsletter for more product development tips!
There’s never been a better time to start your own brand than right now. Browse the Product World library for more guides, expert tips, resources, factory links, and brand insight now.
FOLLOW ME ON SOCIAL MEDIA:
Be sure to share your thoughts and ideas with me everywhere you see my personal brand displayed: @OrenMeetsWorld. You’ll find 5,000+ links to my creator content on:
- and Twitter…
- all in a simple Google search.
NEWSLETTERS YOU SHOULD BE READING
NanoFlips – Learn the art of buying, growing, and selling websites with James Camp:
Free Smoke – A Cannabis business newsletter by Colin Landforce:
Join thousands of happy readers already on my Product People newsletter when you subscribe. I’d be excited to have you in the community!