If you’ve been waiting or looking for a sign that it’s time to start a supplements brand, this is it. Seriously. There’s never been a better time than now to do it.
It’s high margin, you don’t need to touch inventory, and there’s a massive consumer base.
Here’s exactly how it works PLUS the best manufacturers who offer fulfillment the way you want it.
Read the full conversation on Twitter or scroll right here to continue…
How to Start a Supplements Brand
If you’re any of the below:
- a creator
- a fitness influencer
- an amazon seller
- a performance marketer
- a social media marketer
- a good salesperson
You should have your own brand. You have the tools, you just need a product to own equity in.
Why Supplements?
Supplements are an amazing category because:
- Entrenched players don’t care about their consumers and have outdated marketing
- Amazon is full of shady knockoff products
- New trends are always coming, and can blow up
- Consumers buy off social media marketing, constantly
The Opportunity in Supplements
The opportunity in supplements lies in:
- high quality, organic supplements
- unique blends and combinations for increasingly experimental consumers
- made locally (US for US customer, Europe for Europe, etc.)
Paired with:
- money back guarantees
- great customer service
- lots of content
I’ve included all domestic factory options below, because I believe customers right now want (and deserve) US-made products of high quality.
Vetted List for Overseas Supplement Suppliers
You’ll find my vetted list of overseas supplement suppliers in my email list autoresponder. Grab your copy of that here:
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Get free access to factory links, product playbooks, step-by-step guides to sourcing products, strategies to launch your own brand, and tips on growing your brand.
Top 6 Collaborating Factories to Start a Supplements Brand
#6: Equinox Nutraceuticals
Equinox Nutraceuticals are US based and:
- Organic with B2C and B2B fulfilment
- Offers custom formulation
- Handles dropshipping
Here’s their MOQs:
#5: Supliful
Supliful is a truly no-touch solution to leverage an audience:
- Pay a monthly fee
- Choose products directly from their catalog
- Minorly customize packaging
… and you’re running – they do it all.
Truly the easiest way to start selling… and they have a wide option set. Worth noting that Supliful are US only.
#4: Pietra
Pietra are especially useful if you want to:
- build a lineup of multiple custom products (not just supplements)
- and tie in excellent packaging
- plus have fulfilment and pick and pack handled…
Pietra is completely full service, and they make sourcing very easy on their Priority Support tier.
#3: Simpson Labs
Simpson Labs are a domestic, ultra-modern provider that knows industry trends, and how to solve them in the US.
Here’s what they can make and the packaging types they can fill:
Highly recommended!
#2: Tru Body Wellness
Tru Body Wellness is one of the brands I recommend the most and have sent a lot of potential customers to, mostly because of how responsive they are to customer needs.
- Low minimum order quantity
- Starting at 500 units for custom formulations or 100 units for their existing products, with a large catalogue of options.
The gift and the curse of this industry is how trend-based it is… think how over the last year we’ve seen massive runs for:
- liver + ancestral blends
- glycine
- moss & algae
- charcoal
- chlorophyll
- garlic
On this list, ONLY charcoal has peaked.
My secret source for what’s new and weird in vitamins and supplements?
#1: Erewhon
Shop Erewhon‘s full menu of supplements online, and monitor to see what’s new. If it’s hot… rest assured they’re testing it…
Also, check out their organic grocer & Cafe:
PRO TIP!
Use AnswerThePublic and enter your target category to see what people are searching.
I did this for protein powder and found a lot more people are into caramel flavor than there are options on the market.
There’s plenty of opportunities if you put in the work.
4 Things to Avoid When You Start a Supplements Brand
First and foremost – going cheap on your manufacturer. There are tons of wacky supplements, there are less great ones. Also:
- selling just one product (you need higher average order value to thrive)
- not having packaging up to snuff
- not having a subscription option
Lots of luck to you!
Thank you for reading this guide on how to start a supplements brand.
If you found this content insightful and helpful, please like and share this article with your circle. Remember to subscribe to the newsletter for more product development tips!
– Oren
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