If you’ve traveled a ways down the road with me on any of my blogs, the one consistent thing you’ll hear me say is that there’s never been a better time to start your own business than now. C’mon… you just can’t fail in a market as ripe for new business as this post-pandemic market is. This is even more true when you start a business without much money.
The lower your investment, the lower your risk. And the more niche your innovative business ideas are, the higher your chances of success.
Why do I say this? Surely the smaller your market is, the less money you’ll make in return?
Well, no. Spoiled for choice, many consumers will shop at the cheapest place they can find what they’re looking for. With little or no choice in suppliers, customers with niche needs spend all their money at one specific place.
By the way, if you missed my TikTok on this, you can catch it below, or scroll to keep reading here on the blog:
How to Start a Business Without Much Money
So, just how niche do you need to be?
Here are 5 examples of niche blogs that followed 15 simple steps to success… all without needing too much money to begin their business.
1. Pickleball Blog
So If I didn’t have much money and was starting a business today, the thing I would do – absolutely hands down – is start a niche content site like this Pickleball Blog. Being so narrowed in niche, the site enjoys first place in SEO search results for “pickleball blog”.
2. Best Dog Frisbee
If you’re an online content producer, writer, or blogger, how do you actually make money on your work? Here’s an example from a site a friend of mine, James Camp, actually built and sold.
The site is called bestdogfrisbee.com and what you’ll see here are a few review articles about the best dog frisbee out there, with links to said frisbee. Each of these links redirect to Amazon, and every purchase made through that results in a small commission for sales made.
By earning a percentage on sales, James had monetized his site. So when someone purchased that website from him, they did it because they said : “Hey, this website already has money, and we can likely make more of it if we improve the site and grow it further.”
But back to Pickleball…
3. The Dink Pickleball
When you start a niche content site like The Dink, you’ll want to set up for a series of ongoing content where you write likely everyday or two-to-three times a week. Choose topics you find interesting or you think people are searching for that can add value.
You can use tools like AnswerThePublic or various SEO tools to help you think intelligently about the best topics for your niche. Use social media to your advantage by:
- posting shorts on TikTok or YouTube
- tweeting about your niche, or
- starting a podcast.
Make friends everywhere you go and let this activity grow your audience through your social media networks.
4. Marketing Examined
Marketing Examined is a niche content blog from my good friend, Alex Garcia, who writes about all things marketing. He does case studies where he actually goes in-depth with individual marketers about things that have a lot of value to the niche.
What’s nice about these sites is that you can also build email lists around them and people would either pay you for sponsorship of this email newsletter, or when you go to package your content site to sell because people do buy these sites on platforms like MicroAquire and Flippa. Here, the general consensus is that the site already comes with X amount of traffic, X amount of email subscribers, X amount of social media followers, etc.
When people are starting a business, or want to expand traffic to their existing business, they look to content sites and social media things like this. They specifically search for sites that are easily packable with lots of statistics and Google Analytics. In this way, it’s easy to increase their own traffic, to sell the things they’re trying to sell, or to get the impressions they want for themselves for advertising.
5. Company Week
Company Week survived by interviewing American manufactures and placing their profiles and interviews online so those manufacturers’ profiles could be found. The resulting traffic had tremendous value when they started working within that niche, ultimately resulting in their site being found and the eventual acquisition by Sustainment.
Similar to listings, Company Week also offered ad space on their site that generated revenue for their business.
So, how do you start a business like these guys did, when you don’t have much money to work with then?
15 Steps to Start a Business Without Much Money
Overall, if you’re short on cash but have tons of time, this is the ultimate 15-step guide on how to start a business without much money:
1. Pick something you love, can live with, or have a lot of experience in. This is your niche.
2. Look up topics in this niche you feel you could write about regularly.
3. Choose a domain name that reflects your niche or target market needs. BestDogFrisbee mentioned above is a good example of this.
4. Do your SEO research with tools like Ahrefs and AnswerThePublic so that you have a clear idea on topics that suit your niche best.
5. Use a simple CMS (content management system) with a blog option like WordPress.
6. Install a service like IONOS, which costs 50c a month to host your site.
7. Design some logos with Canva’s free options.
8. Find stock photos from free sites like Unsplash, Pexels, FreePik, etc.
9. Pay a little more for a service like Envato Elements.
10. Write everyday about your niche topic.
11. SEO and optimize your content for readability and searchability.
12. Share that content on social media and build a community.
13. Create an email newsletter that builds your following, but also generates clickable leads.
14. Wait about a year or two until you’ve built enough traffic, and you’ll be able to sell that site for lucrative money.
15. Take that money and fund a more interesting and larger scale project than the last one.
The only difference between having money and not having much of it when you use this 15-step approach is that you either do it yourself, or you hire someone to help you do it. It’s that simple. The process remains the same, whether you have money or not.
Yes, it’s going to take a little longer if you’re doing it all yourself, but search engine algorithms have pretty much leveled the playing field these days. You stand as good a chance as anyone else to be at the #1 search result organically…
What are you waiting for?
Thank you for reading my guide on starting a business without much money!
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