How to Develop Private Label Protein Bar Products

Enter a market that already has traction! Get your guide to private label protein bar product ideas, strategies, and manufacturer links here | Product World

Private label protein bars are gaining traction in the health and fitness industry due to their ability to provide a convenient source of protein.

By working with a private label company for protein bar manufacturing, customers get access to customizing recipes that best fit their brand goals and values while still providing high-quality protein products.

This guide provides a list of private label protein bar manufacturers to approach, and breaks down the essentials you need to know to create your own private label protein bar products, including:

Why Work With a Private Label Protein Bars Vendor?

Private label protein bar manufacturers provide many advantages from improved production processes to increased shelf life, making them an ideal choice for protein bar consumers. Private label protein bar manufacturers also have the advantage of being able to customize recipes and produce protein bars tailored to specific customer needs.

To ensure protein bar manufacturing meets customer needs and standards, private label protein bar providers work with customers to create unique recipes that optimize protein quality while providing a great taste.

Ultimately, by working with a private label provider for protein bar manufacturing, customers can get the perfect product tailored to their specific needs without compromising on quality or taste.

Types of Proteins Used in Private Label Protein Bar Products

Private label protein bars are made with different types of proteins, depending on taste and recipe preferences. Furthermore, protein bars can include a variety of additional ingredients that work together to create unique flavors.

The protein used in protein bars can vary and depends on customer preferences. Popular protein options include:

  • whey
  • casein
  • soy
  • or plant-based proteins (such as pea protein)

What Ingredients Should Be in a Protein Bar?

For those looking to create unique protein bar flavors, additional ingredients such as nuts, seeds and dried fruit can be added to the mix. Cereals such as rolled oats, and honey are two ingredients also commonly added to protein bars.

Ultimately, the type of protein and additional ingredients chosen should depend on the needs of the customer and their desired outcomes from protein bar manufacturing.

Enter a market that already has traction! Get your guide to private label protein bar product ideas, strategies, and manufacturer links here | Product World

What Needs to Be Listed on My Protein Bar Packaging? 

When manufacturing protein bars, customers need to ensure that all relevant information is listed on their protein bar packaging. This includes the nutrition facts of the protein bar, ingredients list, expiration date, and any allergens used in the protein bar’s recipe. 

Additionally, protein bars must also include a statement regarding whether or not they are Kosher or Halal certified. Providing this information is essential for ensuring customer safety and satisfaction when it comes to protein bar manufacturing.

Common Allergens to Avoid in a Protein Bar

Tree nuts are amongst the most common allergens found in protein bar manufacturing facilities. To avoid causing allergic reactions to your private label protein bar product, consider using a synthetic derivative to create allergen-free tree nut type flavors.

The FDA provides a more comprehensive list of common tree nuts that may cause an allergic reaction when used in food preparation. This list includes favorites used in protein bar manufacturing such as:

  • almonds
  • cashews
  • coconuts
  • hazelnuts
  • macadamias
  • pecans
  • pistachios
  • walnuts

The private label protein bar manufacturer you choose will typically include the services of a flavorist. These are food scientists who analyze the chemical compositions of natural ingredients to create flavor profiles from synthetic compositions. Flavor profiles use one or more synthetic ingredient that aligns with known chemical compositions of the natural ingredient.

Learn the the difference between artificial and synthetic food flavoring. Read Britannica’s Food Flavoring post now.

How Are Protein Bars Commonly Packaged? 

Protein bars are typically packaged in either single-serve wrappers or multi-pack boxes:

  • Single-serve protein bar packaging is more common for those looking to provide protein bar consumers with convenient on-the-go options.
  • Multi-pack protein bar packaging works well for those who wish to provide protein bars in bulk and at a lower cost per serving.

Ultimately, the choice of protein bar packaging should be based on what best fits customer needs as well as their desired outcomes from protein bar manufacturing.

When it comes to protein bar flavors, there is no one-size fits all solution. Some of the most popular protein bar flavors include:

  • chocolate brownie
  • cookies and cream
  • peanut butter and jelly
  • and raspberry and coconut

By working with a private label protein bar provider, customers can get access to a variety of different protein bar recipes that can be tailored to meet their taste preferences. At the end of the day there are endless possibilities for creating unique flavors that are sure to satisfy protein bar consumers everywhere.

Some of the most popular protein bar brands in the US include:

Quest Nutrition


Pure Protein


All of these brands provide high-quality protein bars that are full of flavor and packed with protein. Additionally, some protein bar manufacturers have also begun to offer protein bars with vegan or gluten-free options for those seeking out alternative protein sources. 

Ultimately, customers should always do their research when it comes to selecting a protein bar provider in order to ensure they are getting a product that meets their needs and preferences for private label protein bar manufacturing.

What Compliance Needs to Be Done to Create and Sell a Protein Bar? 

Creating and selling protein bars requires several steps in order to ensure compliance with different regulatory agencies. This includes obtaining a food license from the FDA, as well as registering your protein bar product with the USDA.

Additionally, protein bar manufacturers must also make sure that their protein bars adhere to all of the relevant nutritional labeling requirements set forth by the FDA.

Lastly, customers should also be aware of any additional state-level regulations or certifications when it comes to protein bar manufacturing.

Following these steps is essential in order for protein bar manufacturers to create and sell a safe and high-quality product.

Private Label Protein Bar Manufacturers’ Vendor List

Vendor: Jianyuan Group (China)

Best for: Plant based protein

Ideation: Pea Protein + Healthy Supplements Mix


Vendor: Alaron (Norway)

Best for: Supplements in capsule and powder form at scale


Vendor: Baemek (Israel)

Best for: Trustworthy, at scale whey products


Vendor: Jialian Biotech Co (China)

Best for: Low cost whey and collagen based products with low MOQ


Vendor: Noble Foods (US)

Best for: Domestic production of health bars & protein bars


Vendor: Clean Copack (US)

Best for: Domestic production of health bars & protein bars


If you have any questions or comments, please feel free to leave them below.


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