The next FIFA World Cup is set to be held in the US in 2026. That leaves a massive opportunity wide open in the market for new and exciting sportswear product lines. More specifically, it’s a really great time to start a women’s soccer brand.
Get inspired… Get your sportswear brand started in the women’s soccer niche now!
Watch my TikTok short on this niche brand opportunity below, or scroll to read the expanded version now:
The Rise in Niche Sportswear Brands
The past few years, we’ve seen the rise of niche sportswear brands, in particular in the running discipline. I’m talking about brands like:
District Vision, who I’ve detailed before…
and Satisfy, who’ve really nailed it on the user experience for distance runners, specifically…
The popularity of women’s soccer, especially at the high school and college level is just absolutely enormous and the fact that there’s not more lifestyle brands around this is actually almost shocking. There’s only a few plays being made at all, besides the major brands.
Market Gaps Where You’ll Find Brand Opportunities
There’s a huge opportunity for brands like Outdoor Voices…
or Carbon 38 to diversify their offerings…
Opportunity 1: Aim a Little Lower (in Age)
… with some new lines and styles that are geared towards youth soccer, or even the high school and young adult soccer niche. Don’t get me wrong… their current ranges are fantastic, but just not right for younger generations on the whole.
There’s just not many of these brands ready to outfit a youth soccer team!
Opportunity 2: Game, Set, Match
I would do something just like Recess, a well-known pickleball brand, has done and introduce sets. These could include all the actual hardware needed to play the sport, and can be customized to include uniforms, too.
Opportunity 3: Dress for Success
You need to be making specific clothing that’s really helpful for the female soccer player and trainer. This is where that massive opportunity I spoke of before lies, just waiting for you to start working on today!
I put out a lot of content around this and partner with popular people online who are basically engaging with that audience. Subscribe to my newsletter for exclusive access to this content.
This is a super-interesting time to build a brand in activewear. You can own this space, and it makes a lot of sense to start a niche brand here, especially now.
My Go-To International Activewear Factory
A lot of great athletic wear is mostly made in Vietnam and this factory is a great one to start with…
I wouldn’t sleep on this niche. Whether you’re just doing content or you’re planning to start a women’s soccer sportswear brand, definitely look into it!
Catch the Builders.Build podcast with my best friends, Colin and James, to discover more about our individual TikTok perspectives and entrepreneurial journeys across brands, products, websites, and more.
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