I hear from a lot of people afraid to build their brand or launch a product on video. Learn how to build a product on video – without using your face or voice – in this quick guide to product video ideas you can use instead.
If you don’t want to use your own face or voice on camera as you build your product or your brand, I have the perfect solution for you.
Check out my TikTok short below for the best product video ideas . You can also scroll to keep reading the expanded guide right here…
When to Use Your Face on Video
Using your face on video can be a great way to connect with your audience and build a personal connection.
Here are some situations when it may be best to use your face on video:
- When building a personal brand: If you’re building a personal brand or trying to establish yourself as a thought leader in your industry, using your face on video can help build trust and credibility with your audience.
- When presenting a tutorial or instructional video: If you’re presenting a tutorial or instructional video, using your face on camera can help make the video more engaging and help your viewers connect with you as a teacher.
- When conducting an interview: If you’re conducting an interview, using your face on camera can help build a personal connection with your interviewee and make the interview feel more natural and conversational.
- When creating a promotional video: If you’re creating a promotional video for your product or service, using your face on camera can help build trust with your audience and make your message more persuasive.
Overall, using your face on video can help you build a personal connection with your audience and make your videos more engaging and memorable. However, it’s important to consider your brand and the message you’re trying to get across when deciding to use your face on video or not.
When to Use Your Hands on Video
Using your hands on video can be an effective way to get your message across and make your videos more engaging.
Here are some situations you may find best to use your hands on video instead of your face:
- When doing a demonstration: If you’re busy with a demo on how a product works or how best to put a DIY kit together, using your hands on camera can help show your audience how to do something or how something works.
- When emphasizing a point: Using hand gestures at critical points in your video or demo can help you emphasize your words and make your message more impactful.
- When telling a story: If you’re telling a story, using hand gestures can help you bring your story to life and make it more interesting to your audience.
- When communicating in a language with sign language: If you are communicating in a language that uses sign language, using your hands on video is necessary to get your message across effectively.
Overall, using your hands on video can be a powerful way to convey your message and engage your audience. However, it’s important to use hand gestures in a natural and effective way, without overdoing it, so your hand gestures enhance your message rather than distract from it.
When to Use Your Voice on Video
Using your voice on video is essential, as it’s the primary way you communicate your message to your audience. However, you may be camera shy, or prefer an automated voice, and there are many platforms out there that offer free automated voices who can narrate your text for you.
Here are some product video ideas that may help you focus specifically on your own voice:
- When narrating a video: If you’re narrating a personal brand video, your voice is the most important element, as it’s what will guide your audience through the content. Using a clear and engaging voice can make your video more interesting and memorable, and will enhance your personal brand and help to build trust with your audience.
- When recording a podcast: Your voice is the primary way you communicate with your audience. You may be tempted to use an artificial voiceover, but remember that your own voice can create a direct connection to your audience.
Be sure to use a clear and engaging voice, varying your tone and pace, to help you keep your listeners engaged and interested.
- When recording a voiceover: Your voice brings content to life. Use a clear and expressive voice, emphasizing the right words and phrases, to make your voiceover more effective.
- When presenting a speech: Your voice is your most important tool for getting your message across to your audience. Use a clear and powerful voice to keep your audience engaged and interested.
Overall, using your voice on video is crucial for effectively broadcasting a message to your audience. By focusing on your tone, pacing, and clarity, you can make your videos more engaging and memorable.
When to Use Your Environment on Video
No matter the reason you don’t want to use your face on video, there’s a simple solution: use your environment instead, even if it’s just a small section of it. Make your environment, your house, your apartment, or your desk area as sick as possible and use that as the main background.
I’ve used these product video ideas in many of my product videos and it definitely works. Just remember to focus on making it look amazing on camera!
Here are some situations when it may be best to use your environment on video:
- When showcasing a location: A beautiful view, a cityscape, a skyline, or a natural wonder used as a backdrop for your environment on video can help give your audience a sense of place and make your video more interesting and engaging.
- When demonstrating a product: Using your environment on video can help show your product in context and demonstrate its features and benefits in a natural setting.
- When creating a vlog: Using your environment on camera in a vlog (video blog) can help give your viewers a sense of your daily life and make your content more interesting and relatable.
Overall, using your environment on video can add context and visual interest to your content, helping to engage and captivate your audience. However, it’s important to use your environment in a way that is relevant and adds value to your content, without distracting from your message.
The Best App to Use for Making Product Videos
Invideo is a pretty easy-to-use video editing platform that’s helpful for creating product videos. Follow the 6 quick steps below to build a product on video, without using your face or voice:
- Choose your template: You can find many pre-designed templates to choose from. Select the one that best reflects your brand and your product.
- Add your own footage: Upload your product video footage or product images to Invideo. There are also several stock images and videos you can use in your product video to add relevance.
- Edit your video: Once you’ve added your footage or images, you can start editing the video. Use the video timeline to arrange your footage, add transitions, text, and effects to make your product video more engaging.
- Add music and voiceover: Add background music or a voiceover audio to your product video to make it more appealing. Use the Invideo library to find music tracks and sound effects you can add to your video.
- Preview and export: Once you’re happy with your product video, be sure to preview it and make sure it flows right. Click on export to download the final video in your preferred format and quality.
- Share and promote: You can share your product video on social media platforms, email marketing campaigns, and your website directly from Invideo, helping you promote your product and reach a wider audience.
Ready to share your brand videos to social media? Read my TikTok for Brand Growth post now, and discover what I learned in 45 days’ worth of posting diligently to the platform.
Catch the Builders.Build podcast with my best friends, Colin and James, to discover more about our individual TikTok perspectives and entrepreneurial journeys across brands, products, websites, and more.
Thank you for reading this quick guide to product video ideas!
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