How to Use Short-Form Video to Grow Your Brand

This is what every brand trying to win on short-form video needs to be doing.

The model for new brands to succeed on short-form video is to make conceptual content, use personalities, and document everything to scale.

Let’s take a look…

Catch my TikTok short below on using short-form video to grow your brand. You can also scroll to keep reading the expanded guide right here…

@orenmeetsworld

This is what every brand trying to win on short form video needs to be doing — original video is from the (crushing it) broken planet #streetwear #creatoreconomy #influencerbrand #brandingtips #brandstrategy

♬ Collide (sped up) – Justine Skye

The rise of short-form video has been driven by the increasing popularity of mobile devices and social media platforms, which have made it easier than ever for users to create and share video content with a wide audience.

What is Short-Form Video?

Short-form video is video content that can be anywhere between 10 seconds and 5 minutes long. It’s easy t spot a short-form video… look out for the short, directed, and to-the-point message which is characteristic of the new trend in videos.

Short-form videos often feature quick cuts, fast-paced editing, and engaging visuals and audio. They are designed to capture viewers’ attention quickly, and get a message or story across in a short and entertaining way.

Benefits of Using Short-Form Video Content

There are several benefits to using short-form video content in your brand’s marketing and social media campaigns. These benefits including:

1. Increased engagement: Short-form video is designed to capture viewers’ attention quickly and hold it for the duration of the video, which can lead to higher engagement rates compared to longer videos or other forms of content that impatient users don’t sit through.
2. Easy to consume: Short-form videos are easy to consume and can be watched quickly, making them ideal for social media platforms where users prefer to scroll through content at a faster pace, always moving on to the next thing.
3. Cost-effective: Short-form video content can be created using a smartphone and basic editing tools, making it a cost-effective way to produce high-quality video content.
4. Viral potential: Short-form videos are made to be shared, with plenty of potential to go viral on social media. They also reach a wider audience than other types of content.
5. Brand awareness: Short-form video content is a great way to increase your brand awareness, showcase your products or services, and engage with your customers in a fun and creative way.

Best Platforms to Publish Short-Form Videos

Overall, short-form video is a powerful tool for marketers and content creators looking to connect with audiences on social media platforms and drive engagement and brand awareness. Four of the best platforms to share your short-form video content on are:

• TikTok
• Instagram Reels
• Snapchat
• and YouTube Shorts.

Best Camera to Use for Short-Form Videos

There are many cameras you can use to create high-quality short-form videos for your brand. Here are a few camera options to consider:

1. Smartphones: Many smartphones today have high-quality cameras and video capabilities, making them a great option for creating short-form videos. Examples include the iPhone 13, Samsung Galaxy S21, and Google Pixel 6.
2. Mirrorless cameras: These are a popular choice among vloggers and content creators because they’re compact, portable, and have high-quality video capabilities. Some popular mirrorless cameras for short-form video include the Sony Alpha series, Fujifilm’s X-T4, and Panasonic’s Lumix GH5.
3. DSLR cameras: DSLR cameras are still popular among photographers and videographers for their image quality and versatility. Some popular DSLR cameras for short-form video include the Canon EOS R5, Nikon’s Z6 II, and Sony’s A7S III.
4. Action cameras: Action cameras are small, lightweight, and rugged, making them ideal for capturing footage on the go. Some popular action cameras for short-form video include the GoPro HERO10 Black and the DJI Osmo Action.

Ultimately, the best camera for short-form video is one that fits your budget, shooting style, and specific needs. Whatever camera you choose, make sure it has good video capabilities, a high-quality lens, and the ability to shoot in different lighting conditions.

Top Tips to Create Your Own Short-Form Videos

Short-form videos have become increasingly popular in recent years, and learning how to create your own short-form videos can be a great way to help you showcase your creativity and connect with your audience.

Here are some top tips for creating your own short-form videos:

1. Keep it short and sweet: Short-form videos are typically no longer than a minute or two at the most. Keep your content concise and engaging to hold your audience’s attention. That’s not to say you should rush through your content… Speak slow enough to be understood, but not so slow people will get bored and move on.
2. Start with a strong hook: Grab your viewers’ attention right away with a compelling hook or introduction. This will entice them to keep watching and engage with your content.
3. Use engaging visuals: Short-form videos rely heavily on visuals, so make sure your content is visually appealing and engaging. Use a mix of different shots, angles, and transitions to keep things interesting.
4. Add music or sound effects: Music and sound effects can help set the tone and add depth to your videos. Use them to enhance your content and create a more immersive experience for your viewers.
5. Focus on storytelling: Every video should have a clear message or story to tell. Keep your content focused and ensure that it has a clear beginning, middle, and end.
6. Keep it authentic: Authenticity is key when it comes to short-form videos. Be yourself and let your personality shine through. Your audience will appreciate the genuine and authentic content.
7. Experiment with different formats: Short-form videos come in many different formats, from TikTok-style dance videos to mini documentaries. Experiment with different formats to find what works best for your content and audience.
8. Have fun with it: Creating short-form videos should be fun and creative. Enjoy the process and don’t be afraid to try new things. Your audience will appreciate your enthusiasm and creativity.

RELATED CONTENT

Some people prefer not to use their face or voice on their product videos. Here’s my quick guide to the best product video ideas to use instead.

BONUS MATERIAL!

Catch the Builders.Build podcast with my best friends, Colin and James, to discover more about our individual TikTok perspectives and entrepreneurial journeys across brands, products, websites, and more.

Thank you for reading this guide to short-form video to grow your brand!
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– Oren

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