Creators and brands should create visually unique “sets” every season or collection to use as a base point for themed content creation. Apart from the aesthetics of it all, here are some reasons why you should work with sets if you’re a new brand or a creator…
I encourage all creators and brands to set up a new branded version of your environment. Let’s take a look at how that’s done when you work with sets:
By the way, if you missed my TikTok short on this, you can catch it below, or scroll to keep reading here on the blog:
Creating a set can be as simple as adding some backdrops or shifting your furniture around to aesthetically display what you’re promoting. This can be done almost seasonally, too, but remember to document the process so you can build on growth and learn from what went wrong.
5 Good Reasons Your Brand Should Work With Sets
Creators and brands should work with sets to showcase their products for a variety of reasons. By leveraging the benefits of curation, storytelling, cross-promotion, value proposition, and collectability, sets can help to increase brand recognition, drive sales, and build long-term customer loyalty.
Here’s why…
- Curation: Sets allow creators and brands to curate their digital assets in a thoughtful and meaningful way. By bundling together a selection of products that share a theme, style, or message, sets can create a more impactful and memorable experience for your audience. This can help differentiate your brand from competitors and establish a unique identity in the marketplace.
- Storytelling: Sets can be used to tell a story or communicate brand values and messaging. By creating a narrative around the products within the set, creators and brands can connect with consumers on a deeper level and build a stronger emotional bond. This helps increase brand loyalty and drives repeat purchases.
- Cross-promotion: Sets are a great way to cross-promote products within a brand’s portfolio. By bundling together complementary products, creators and brands can encourage consumers to explore more of their offerings and increase the likelihood of additional purchases. This creates a more-cohesive brand experience and increases brand recognition.
- Value proposition: Sets provide a more compelling value proposition than individual products. By bundling together multiple products at a discounted price, creators and brands can incentivize consumers to make larger purchases and increase their overall revenue. Bundles and value propositions also create a sense of urgency, driving sales during promotional periods (think Black Friday/Cyber Monday).
- Collectability: Sets can be used to create a sense of collectability and exclusivity around a brand’s products. By releasing limited edition sets or sets that are only available for a limited time, creators and brands can create a sense of FOMO (fear of missing out) among consumers and increase demand for their products.
Overall, sets provide creators and brands with a powerful tool for showcasing their products in a curated and meaningful way.
How to Clean Up Your Environment for Video
Cleaning up your environment for video involves several steps to ensure that your filming space is free from distractions and clutter. Here are some tips for cleaning up your environment for video:
- Clear the space: Start by removing any unnecessary items from your filming space, such as cluttered or distracting objects, trash, or personal items. Clearing the space will help to minimize distractions and keep the focus on you and your message.
- Organize your materials: Gather any materials you’ll need for filming and organize them in a neat and orderly manner. This includes any props, notes, or equipment you’ll be using. Keep everything within easy reach so that you can quickly access it when needed.
- Check lighting and sound: Test your lighting and sound to ensure that they are optimal for filming. Make any necessary adjustments to the lighting to ensure that your face is well lit and that there are no distracting shadows or glares. Test your microphone to ensure that your voice is clear and audible.
- Set up your background: Choose a background that is appropriate for your video and clean it up if necessary. Remove any distracting or unsightly elements from the background and ensure that it is well lit and free from shadows.
- Dress appropriately: Choose clothing that is appropriate for your video and clean and press it if necessary. Avoid clothing with busy patterns or logos that may be distracting on camera.
- Test your camera: Finally, test your camera to ensure that it is set up correctly and that you are framed properly. Make any necessary adjustments to the camera angle or placement to ensure that you are in the center of the frame and that your background and environment displays well.
By following these tips, you can ensure that your environment is clean and distraction-free for filming, helping you to create a professional and effective video.
How to Create an Aesthetically Pleasing Backdrop for Your Video Set
Creating an aesthetically pleasing backdrop for your video set is important because it can enhance the visual appeal of your video and help to reinforce your branding or messaging.
Here are some tips for creating an aesthetically pleasing backdrop for your video set:
- Choose a color scheme: Choose a color scheme that complements your brand or message and is visually appealing. Consider using a color wheel to help you choose colors that work well together. Stick to a maximum of three colors to avoid overwhelming the viewer.
- Use textures and patterns: Consider using textures and patterns to add interest and depth to your backdrop. This can include fabrics, wallpaper, or even natural elements like plants or rocks.
- Keep it simple: Don’t overcomplicate your backdrop by adding too many elements or decorations. Keep it simple and streamlined, with just a few key elements that are visually appealing.
- Use lighting to your advantage: Lighting can have a big impact on the look and feel of your backdrop. Consider using warm lighting to create a cozy or intimate feel, or cool lighting to create a more modern and professional look.
- Incorporate your branding: If you are creating a video for your business or personal brand, I can’t stress this point enough. Branding elements include a logo, a branded color scheme, or other aspects of your products or brand that reinforce your brand’s message.
- Consider the composition: When setting up your backdrop, consider the composition of the shot. Make sure that the backdrop is in focus and that there is enough negative space around you to avoid distracting the viewer.
By following these tips, you can create an aesthetically pleasing backdrop for your video set that helps to reinforce your branding or messaging.
Best Platforms to Post Video Content to
There are many different platforms available, and the best platform for you will depend on your specific goals and audience.
Here are some of the most popular platforms to consider:
- YouTube: Still the most popular video platform in the world, YouTube has over 2 billion monthly active users. It is an excellent platform for both short and long-form video content and has a large and diverse audience. It is also a great platform for SEO and can help to drive traffic to your website.
- Facebook: Another popular platform for video content, Facebook has over 2.7 billion monthly active users. It has a large and diverse audience and is an excellent platform for both organic and paid reach. Facebook’s algorithm also prioritizes video content, which can help your videos to get more visibility.
- Instagram: A visual platform that’s ideal for short-form video, Instagram has over 1 billion monthly active users and is particularly popular with younger audiences. Instagram also has several video features, including Instagram Live, IGTV, and Reels.
- TikTok: Definitely a game changer in the video sphere, TikTok has exploded onto screens everywhere in the last few years. It’s particularly popular with younger audiences and is known for its short-form, entertaining videos and brand or product content. TikTok also has a unique algorithm that can help to increase the visibility of your videos.
- LinkedIn: Mostly overlooked in the video category, LinkedIn is a professional networking platform that’s excellent for B2B video content. It has over 700 million active users and is particularly popular with professionals and business owners. LinkedIn also has a native video feature that can help to increase engagement.
- Vimeo: Vimeo is a video-sharing platform that’s particularly popular with filmmakers, musicians, and creatives. It has a smaller audience than other platforms but is known for high-quality video playback and customization options.
By considering your audience and goals, you can choose the best platform to reach your desired audience.
Do you have any advice for other brands on how to create sets? Let me know in the comments below…
This is the model for creators, helping you build an audience while creating fun, smart, unique products that tell your audience a story…
How to Tell Your Audience a Story
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Thank you for reading this guide on how to work with sets!
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