Underrated Packaging Design Concepts for Brands

Packaging has become the brand differentiator. Get my guide to underrated packaging design concepts so your brand's first impressions last | Product World

Aesthetic and underrated packaging design concepts or styles for packaging could include applying a bunch of stickers to your parcels, whether real or faux.

Stickers are such an easy way to make even simple packaging stand out. They’re also one of the best ways to establish brand imagery and themes that can be recurring.

Here’s some additionally underrated packaging design concepts that more brands should start using…

By the way, if you missed my TikTok short on this, you can catch it below, or scroll to keep reading here on the blog:

Why Brands Need to Focus on Packaging

Packaging has become the brand differentiator. In essence, it’s all about that first impression, what you see when you take delivery of your order.

It’s also about sustainability. More and more, consumers care about where their goods came from and the footprints they’re leaving behind as legacy for the next generation.

Additionally, consumers want to feel special. They want to know they’re not just another transaction. Standout packaging creates that unboxing experience we’ve all felt as creators and influencers, heightening the emotional connection the consumer feels towards a brand.

Packaging has become the brand differentiator. Get my guide to underrated packaging design concepts so your brand's first impressions last | Product World

Underrated Packaging Design Concepts

Here are some interesting packaging concepts:

  • Sustainable Packaging: With the growing awareness of environmental issues, more and more companies are turning to sustainable packaging solutions. These include biodegradable, compostable, and reusable packaging materials. Innovative materials, like bamboo or mushroom-based materials, can create a unique and eco-friendly packaging design, for instance.
  • Interactive Packaging: Designed to engage the consumer with the product, interactive packaging can include augmented reality features, QR codes, and other interactive elements.
  • Minimalist Packaging: Minimalist packaging focuses on simplicity and elegance. It often uses simple graphics and limited colors to create an eye-catching design that stands out on the shelf.
  • Edible Packaging: Made from materials that are safe to eat, edible packaging can include everything from edible rice paper to seaweed-based packaging.
  • Smart Packaging: Smart packaging uses technology to provide additional information to the consumer. This can include temperature-sensitive labels that change color when a product is no longer fresh or NFC-enabled labels that allow consumers to access additional product information.
  • Upside-Down Packaging: Designed to be more convenient for the consumer, upside-down packaging can include products like ketchup bottles that stand on their caps, making it easier to get every last drop.
  • Biodegradable Plastic Packaging: Made from renewable resources, biodegradable plastic is designed to break down quickly in the environment.
  • Interactive Packaging: Interactive packaging engages the consumer with the product. This can include puzzles or other games that must be solved to open the package or hidden messages that can only be revealed through a series of steps.
  • Minimal Waste Packaging: Minimal waste packaging is designed to reduce the amount of waste produced by the packaging itself. This can include using smaller, more efficient packaging designs or using materials that are easier to recycle.
  • Innovative Shapes: Packaging doesn’t have to be square or rectangular. Innovative shapes, like curved or hexagonal designs, can help a product stand out on the shelf and create a memorable experience for the consumer.
  • Reusable Packaging: Reusable packaging is designed to be used again and again. This can include everything from insulated cooler bags to wooden crates that can be repurposed for storage.
  • Multi-Functional Packaging: Multi-functional packaging serves multiple purposes beyond just containing the product. This can include packaging that can be turned into a planter, a birdhouse, or a piece of furniture.
  • Personalized Packaging: Personalized packaging is customized with the consumer’s name or other information. This can make the package feel more special and create a memorable experience for the consumer.
  • Origami-Inspired Packaging: Origami-inspired packaging uses folding techniques to create a unique and memorable design. These designs often have an intricate and visually appealing appearance.
Packaging has become the brand differentiator. Get my guide to underrated packaging design concepts so your brand's first impressions last | Product World

Fun Parcel Sticker Designs

Underrated packaging design concepts are creative, inspiring, personalized, and show the customer you care about their support and brand loyalty.

Here are some fun parcel sticker designs you could combine with your standout packaging to create a more-vivid experience for your customer:

  • Cute Animal Stickers: Adorable animal stickers, like cats, dogs, pandas, and unicorns, can add a fun and playful touch to a parcel. Pet and toy stores can use these to appeal to a younger audience.
  • Cartoon Characters: Cartoon character stickers, like Spongebob, Pikachu, or Hello Kitty, can appeal to both children and adults and create a fun and playful atmosphere.
  • Inspirational Quotes: Positive messages like “You’ve Got This!” or “Believe in Yourself,” can provide inspiration or motivation to the recipient and brighten their day.
  • Travel-Themed Stickers: Stickers featuring iconic landmarks, like the Eiffel Tower or the Statue of Liberty, or travel-related phrases, like “Adventure Awaits,” can add a sense of wanderlust to a parcel. Travel consultants or camping goods stores can use this sticker idea to heighten the customer’s excitement about a trip.
  • Food and Drink Stickers: Fun food and drink stickers, like pizza slices, ice cream cones, or coffee cups, can add a touch of whimsy and playfulness to a package. Works best for food brands.
  • Floral and Nature Stickers: Stickers featuring flowers, leaves, or other nature-themed designs can add a touch of beauty and tranquility to a parcel. This is a great way for florists, nurseries, or care package suppliers to personalize their packaging.
  • Holographic or Metallic Stickers: Holographic or metallic stickers can add a touch of glam and sparkle to a package and create a visually stunning appearance.
  • Geometric Patterns: Bold and colorful geometric patterns, like stripes, dots, or triangles, can add a modern and stylish touch to a parcel.
  • Vintage or Retro Stickers: Vintage or retro-inspired stickers, like classic cars or old record players, can create a sense of nostalgia and add a unique and memorable touch to a parcel.
  • Festive Holiday Stickers: Holiday-themed stickers, like Christmas trees, pumpkins, or hearts, can add a festive and celebratory touch to a parcel and create a sense of holiday cheer.


Give your customers what they want with these 5 standout packaging designs and elevate your products’ look and feel. Get inspired by unique ideas now

Give your customers what they want with standout packaging designs to elevate your products' look and feel. Get inspired by unique ideas now | Product World

5 Standout Packaging Designs

That Inspire


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