Don’t launch a brand just to say you own a business. Build brand obsession into user experiences like these guys did…
There’s more to owning a business than just having a product. And calling yourself a brand owner just because you now have a business is not going to keep the customer coming back. Instead, you should be as obsessed about the experience within your brand as others are with using it. That’s how you build brand obsession into your business.
Let’s take a look at how that’s done…
If you missed my TikTok short on this, you can catch it below, or scroll to keep reading here on the blog:
When anyone asks me what they should be thinking about to start a business, my standard answer is to give fanatics in any niche something they can actually rally behind. Enter brand obsession.
A great example is Crank Brothers, the mountain biking brand. If you’re in biking, you’ll know that the multitools, chain breakers, etc. are just absolutely loved by the community out there. That’s because they give a great experience that’s built for – and focused on – riders in the biking niche.
https://www.crankbrothers.com/
Like these guys, you should be obsessing about those little customer-related details. You should be presenting products that were just built better than the rest, time and time again.
The alternative is… what? Just a t-shirt with an average logo on it (for example)? That’s not going to build something that has intense value with a community. You need to be able to build your community in the long term, minimum over 1-to-10 years.
It all comes down to this…
Your mission when you launch a brand – no matter your niche, be it cars, fashion, or whatever – is how do you improve your users’ experiences and build brand obsession?
Top Tips to Enhance the Users’ Online Experiences With Your Brand
There are several ways to improve users’ online experiences with a brand. Here are some of them:
- Have a user-friendly website: A website is often the first point of contact between a user and a brand. A website that is easy to navigate and visually appealing can create a positive user experience. Make sure your website is easy to use, loads quickly, and provides all the information users need.
- Provide excellent customer service: Providing prompt and helpful customer service can greatly improve users’ experiences with your brand. Respond to customer inquiries and complaints quickly, and make sure your customer service team is knowledgeable and professional.
- Personalize the user experience: Personalizing the user experience can create a sense of connection between the user and the brand. This can include using the user’s name in communications, providing tailored recommendations based on their interests, and creating personalized marketing campaigns.
- Focus on accessibility: Accessibility is an important aspect of improving user experience. Make sure your website and products are accessible to users with disabilities. This includes providing alternative text for images, captions for videos, and making sure your website is compatible with screen readers.
- Create engaging content: Engaging content can keep users interested in your brand and create a positive experience. This can include creating informative blog posts, engaging social media content, and interactive website features.
Overall, improving users’ experiences with a brand requires a combination of attention to detail and a focus on the user. You can already start to create a positive experience for users and build a loyal customer base… and your product simply affirms what they already know about your level of commitment to their loyalty.
BONUS MATERIAL!
Catch the Builders.Build podcast with my best friends, Colin and James, to discover more about our individual TikTok perspectives. You’ll also learn more about our entrepreneurial journeys across brands, products, websites, and more.
Thank you for reading this guide on how to build brand obsession into user experiences!
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– Oren
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