As the digital marketing world continues to evolve, it’s essential you regularly evaluate the email marketing platforms you use in order to maximize reach and engagement.
From comprehensive analytics to A/B testing and data automation, there are numerous features to consider when selecting the right email marketing platform for your business.
As someone who’s projects and clients use all of these email marketing platforms to varying degrees, this is my quick and candid breakdown of the most common platforms and why they’re used.
By the way, if you missed my TikTok short on this, you can catch it below, or scroll to keep reading here on the blog:
It’s crucial to evaluate your platforms and features regularly to ensure they’re optimized for maximum success. Missed opportunities could mean lost sales and a decreased return on investment.
Take action now and get ahead of the curve – the rewards are worth it!
Which Email Marketing Platform Should You Use?
From the start of your marketing journey, the email marketing channels you’ll use are going to be the driving force behind your success. It’s time to get serious about the platforms you use; take a moment to review your current strategies and check out these email marketing platforms currently trending out there.
Take your campaigns to the next level.
Mailchimp
Mailchimp is a popular email marketing platform that allows users to create and send marketing emails, newsletters, and automated campaigns to their subscribers. It was founded in 2001 as a small business offering email marketing services. It’s since grown into one of the most widely-used email marketing platforms, serving millions of customers worldwide.
Who Still Uses Mailchimp?
People who don’t know there’s other options to choose from.
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Klaviyo
Klaviyo is a cloud-based marketing automation and email platform that specializes in providing personalized, data-driven marketing campaigns for e-commerce businesses. It was founded in 2012 and is a popular choice for brands looking to improve their email marketing and increase sales.
Who Still Uses Klaviyo?
People who sell things and like money.
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Privy
Privy is a cloud-based email marketing and conversion optimization platform that helps businesses to build their email list, reduce cart abandonment rates, and increase sales. It was founded in 2011 and is primarily focused on serving small and medium-sized businesses.
Who Still Uses Privy?
People that were on Klaviyo but their agency wants the affiliate fee.
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ConvertKit
ConvertKit is a cloud-based email marketing automation platform primarily designed for bloggers, podcasters, and other creators. It was founded in 2013, it’s become a popular choice for content creators to build and engage their audience.
Who Still Uses Convertkit?
People using WordPress who love automation.
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Beehiiv
Beehiiv is a cloud-based email marketing platform that was launched in 2021. It’s designed to help individuals and brands create, grow, and monetize newsletters. The platform offers a range of features and tools to help users manage their email campaigns, including customizable templates, list management tools, automation workflows, analytics, and integrations with popular third-party services.
Who Still Uses Beehiiv?
People on Twitter but probably the best solution for most creators.
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SubStack
Substack is a cloud-based newsletter platform that enables writers and content creators to publish and monetize their work through email newsletters. It was founded in 2017 and has quickly gained popularity as a go-to platform for writers, journalists, and other content creators looking to build a following and generate income from their content.
Who Still Uses Substack?
People who don’t know any better.
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Thank you for taking the time to review email marketing platforms with us!
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