Pinterest marketing ideas and inspiration are everywhere these days, and it’s quickly becoming my favorite social network. It’s also turning into a crucial marketing tool for agencies and brands.
Pinterest can be a powerful tool for agencies and brands to reach and engage their target audience through visually appealing content. Here are some ways to leverage Pinterest for marketing…
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So, what’s the best way for agencies and brands to leverage Pinterest for marketing?
7 Ways to Showcase Your Pinterest Marketing Ideas
- The first step is obviously to create a business account on Pinterest for your agency or brand. Optimize this account by including relevant keywords in your bio and cover image.
- Pinterest is a visual platform, so it’s essential your team creates high-quality images relevant to your target audience. Pin images that are aesthetically pleasing, represent your brand’s identity, and are sure to resonate.
- Organize your pins into boards that reflect different categories related to your brand or niche. This makes it easier for users to discover your content and engage with it.
- Pinterest is a search engine, so it’s crucial to use relevant keywords in your pins and boards to make them more discoverable by users. Standard SEO practices apply, and remember to use ALT text on your images for visually impaired Pinterest users.
- Collaborating or partnering with influencers who have a significant following on Pinterest can help agencies reach a broader audience and increase engagement. For brands, collaboration normally also includes exposure to the other brand’s audience, which is a win-win situation for organic marketing.
- Promoted pins allow agencies to reach a targeted audience by promoting their pins to users who are interested in their niche or industry. Ads and promoted pins have a much wider reach, so the costs end up being worth it.
- Pinterest provides analytics tools that allow you to track the performance of your pins and boards. Use these insights and analytics to optimize your strategy and improve your results.
By leveraging Pinterest, agencies can create visually appealing content that engages their target audience and drive traffic to their website or social media pages.
Case Study: Knotably Creative House
This is an agency’s Pinterest feed. Known as Knotably Creative House, they have 23K followers and they’re doing a couple of really interesting things.
The first is… posting a ton of their work and concepts as “ideas”, which is their version of TikTok videos, but they’re also creating specific graphics that they feel will resonate and show up on feeds and in search and will lead people to content.
In addition to doing all the standard things mentioned above, they’re posting really captivating mood boards and examples of their work. For a creative agency, this makes a lot of sense.
Brands and people that work for brands will definitely be scrolling Pinterest for inspiration and also potential people they want to employ, so they can acquire talent, as well.
We’ve also seen this strategy work really well for brands. I recently did a video on Le Creuset on Pinterest a while back, which you can catch below:
and we’re seeing more and more people succeed – not just with ads but with organic content, too – and have it be a part of their actual revenue generation stack.
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Thank you for reading these Pinterest marketing ideas for agencies and brands!
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