5-Step Guide to Start a Swimwear Brand (+Factories)

There's just enough time for niche creators to start a swimwear brand by Summer 2023. Source your supplier with my essential 5-step guide now | Product World

Activity-based brands have just about enough time to start a swimwear brand with unique product lines or to expand their existing offerings for the Summer.

As a creator, I know there are certain steps in the process that need to be taken before I can launch a new brand. I’ve put together this essential guide – my product playbook – for swimwear niche brands to help them source and prepare to launch their swimwear products for this Summer.

Watch my TikTok short on how to start a swimwear brand below, or scroll to keep reading my essential guide right here on the blog:

@orenmeetsworld

Exactly how I’d source and prepare to launch a swimwear product for this summer as a creator #swimwearbrand #creatorbrand #influencerbrand #creatoreconomy

♬ original sound – Oren John

Start a Swimwear Brand in 5 Easy Steps

Here’s exactly how I would do this…

Step 1: Defining Your Content Strategy

First of all, from the content side: I’d be trying as hard as I can to get my audience away from just being on social networks into being an owned audience.

That means collecting email addresses or phone numbers for your fans. The best way to do this is to have a call-to-action (CTA) for free courses, webinars, cheat sheets, meal plans, style guides, or whatever you’ve got ready to share and ask people to download it.

Step 2: Finding Your Products

I would definitely use Pietra Studios. You’ve heard me talk about them before, and my recommendation has not changed.

There's just enough time for niche creators to start a swimwear brand by Summer 2023. Source your supplier with my essential 5-step guide now | Product World

If you’re new to making products and want to find a factory, scroll through the different categories or jump straight to browsing suppliers in the Pietra Creator Hub.

There's just enough time for niche creators to start a swimwear brand by Summer 2023. Source your supplier with my essential 5-step guide now | Product World

You can see swimwear right there, You’ll also find a list of suppliers you can scroll through, as well as individual products you can click on.

Step 3: Customizing Your Product

You have two options when it comes to making a product like this:

  • something entirely custom
  • or working off an existing design.

If you want to launch by this Summer, you’re probably not going to have the time to go back and forth on something entirely custom. So it’s about how do you modify and make an existing design unique.

Suppliers start as low as $10.50 per unit cost with a 20 unit MOQ, which is super low. But one of the main reasons I like Pietra Studios is because they do custom labels, fabric sourcing, logo printing, you name it.

When you find your ideal manufacturer, ask them for any catalogues or details they have. They’ll most likely have nice big sheets with all kinds of different styles you can look at and get ideas from.

Step 4: Expanding the conversation

I like to always hit up more than one factory. If you’re having a couple of conversations, check out Lefty Production Co. They’ve worked with Gucci, Urban Outfitters, and more.

There's just enough time for niche creators to start a swimwear brand by Summer 2023. Source your supplier with my essential 5-step guide now | Product World

Step 5: Document the Process

Here, you’ll want to be picking how you want to modify the style, getting samples and going back and forth to your supplier of choice. Make sure to document that entire process of designing, sampling, and getting your actual product produced for launch time, when you’ll need real content to do it.

Good luck!

BONUS MATERIAL!

Catch the Builders.Build podcast with my best friends, Colin and James, to discover more about our individual TikTok perspectives and entrepreneurial journeys across brands, products, websites, and more.

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If you found this content insightful and helpful, please be sure to like and share this article with your circle. Also, make sure to subscribe to the newsletter for more product development tips!
– Oren

There’s never been a better time to start your own brand than right now. Browse the Product World library for more guides, expert tips, resources, factory links, and brand insight now.

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