Are you a staunch car enthusiast looking to add value to the market with your product idea? There’s a lot of space in the market for niche car accessories, and we’ve got all the inspiration and product ideas you need below.
So, you’re a creator or designer looking for a good product or brand to put out there. I think you could do really well in niche car accessories.
If you missed my TikTok short on this, you can watch it below, or scroll to keep reading here on the blog:
I’ve said it before I’ll say it again… car accessories is a great, untapped niche. It’s one of those that has plenty of room for expansion without saturating the market.
Ideas for Product Types in Niche Car Accessories
Niche car accessories are still just a massively under-served market. Very few people know that this is actually a niche market for accessories because there are so many product types to choose from.
The best way to find inspiration for a product idea is to sit in your car and think of all the ways you can customize your space, whether that’s with coffee warmers, tablet holders, or dashboard accessories.
Here are a few more ideas, some of which you’ll find below:
- Car decals
- Car seat covers
- Plastic car ornaments like Hula Girl
- Car sun shade
- Steering wheel covers
- License plate holders
- Sun covers
- Door or console organizers
- Tailgate wraps
- Spare tire covers
- Seat belt covers or organizers
This list is not exhaustive, and there’s plenty of room for your idea.
Be careful of brand trademarks when branding your products. Vintage brands may be old but their copyright could also still be in place. You don’t want to launch a successful brand, only to be slapped with a lawsuit. Check the fine print thoroughly on these vintage brands and their respective trademarks.
Inspiring Brand Collaborations
You can also approach large brands with your product ideas to pitch a collaboration project.
Stüssy did it with Martine Rose, and Porsche did it with Aimé Leon Dore (multiple times). The right product will open doors for you; that’s how you’ll know.
Let’s take a closer look.
The Stüssy x Martine Rose Collaboration
These Stüssy x Martine Rose mats sold out right away!
The Porsche x Aimé Leon Dore Collaboration
Porsche and Aimé Leon Dore collaborated on more than one project, including the bespoke 1960 Porsche 356B.
The original RECARO Automotive sport seats were restored and now boast a branded natural wood bead seat cover -.all of which are hand-made.
See RECARO’s Twitter post below:
Some Ideas on Monetizing Your Brand
I see so many creators with just killer car content, but it’s super-hard to monetize.
Brand deals, sponsorships, and collaboration with big(ger) brands are just a few of the ways to do that.
- Know your audience.
- Make sure you’re talking to the right market.
- Understand why your competitors have a slice of the market.
Grab the ultimate 15-step guide on how to start a business without much money here:
Product Ideas and Factories for Niche Car Accessories
Getting started with your niche car accessories brand is made easier when you have a list of manufacturers to approach. Grab my factory links to manufacturers for mats, covers, body kits, and more below.
Here’s another of my TikTok shorts on niche car accessories:
Car Emblems and Wheel Center Caps
There’s tons of really fun options you can do here:
Guangzhou Fengxing Car Accessories Co., Ltd is based in China and offer metal emblems and wheel center caps with a low MOQ of just 500 units. This will run you about $1.50 a piece, depending on customizations and design.
Their factory also offers other products you can choose from, including:
- Car sunroof closers
- Car window mirror folders
- OBD speed locks and tire pressure monitoring systems
- 360-degree camera assisted driving systems
- Car body kits
Guangzhou Fengxing Car Accessories Co., Ltd has been in business for over 20 years (4 years on Alibaba), has a < 6 hours’ response time, and 99% on-time delivery rating.
Xiamen Artes Plasti Products Co., Ltd manufactures a wide and varied range of car mats in various materials, including PVC, leather, and coiled fiber. The mats also have other applications, such as pet protectors, motorcycle mats, and rugged household utility rugs.
These have a much lower MOQ for custom designs and actually last. Xiamen Artes Plasti Products Co., Ltd have a 5-star store rating, < 2 hours’ response time, and 100% on-time delivery rating.
Steering Wheel Covers and Spinners, Licence Plate Holders, Door Organizers, and Car Ornaments
Wuxi Caino Auto Accessories Co., Ltd offers products in many categories, including:
- Auto interior and exterior accessories
- Auto repair tools and electronics
- Auto clean & care products
- Auto safety products
- Cargo control products
- Sports and protective items
Wuxi Caino Auto Accessories Co., Ltd has a 500-piece MOQ, rounding out at about $2 to $3 a pop. They have a response time of about 10 hours, with a 75% delivery rate.
This factory also has lots of fun accessories like licence plate holders, steering wheel spinners, and Hula Girl.
Sun Shades, Support Cushions, and Door Organizers
Ningbo Easy-Lifting Import & Export Co features sun covers, and a good extension of existing brands. They also have sunshades, organisers, and other things made out of similar material.
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Want standout packaging for your new niche car accessories brand? Grab factory links and inspiration in last week’s post here:
Catch the Builders.Build podcast with my best friends, Colin and James, to discover more about our individual TikTok perspectives and entrepreneurial journeys across brands, products, websites, and more.
Thank you for grabbing the factory links to these niche car accessories factories!
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