A Statement in Style: Louis Vuitton Trophy Cases | Product World

A Statement in Style: Louis Vuitton Trophy Cases

What do F1 Monaco, League of Legends, and the Warrior’s NBA finals victory have in common? Their stylish Louis Vuitton trophy cases, of course.

 

The Automobile Club de Monaco Louis Vuitton Trophy Case

As part of its partnership with Automobile Club de Monaco (ACM), LV designed a special trophy case to celebrate the 79th Grand Prix. Handcrafted in LV’s famous Asnières Atelier near Paris, it includes the classic monogram pattern in red and black—the colors of Monaco’s flag.

Michel Boeri, President of the ACM, said, “Apart from being a major partnership with the flagship brand of the LVMH Group, we are delighted that the trophy awarded to the winner of the Formula 1 Grand Prix de Monaco can now safely travel in ‘first class.”

Over Memorial Day weekend Formula 1 Driver, Sergio Pérez’s Monaco win was awarded the coveted prize as well as the luxury carrying case emblazed with a giant V to signify his victory. The gold trophy itself depicts all 19 turns of the 2.09-mile track.

 

 

The Larry O’Brien NBA Championship Louis Vuitton Trophy Case

In 2021 LV partnered with the NBA to create a carrying case for the Larry O’Brien championship trophy. 

Complete with LV’s monogram canvas, a V for victory and signature brass fixtures, the inside of the case was coated in a rich cobalt blue.

Louis Vuitton is the first official trophy case provider for the NBA. Their multi-year partnership launched a LV x NBA collection in May of 2020, under the artistic direction of Virgil Abloh.

 

 

The FIFA World Cup Louis Vuitton Trophy Case

In 2008, Louis Vuitton unveiled their first laser-engraved titanium case for the FIFA World Cup trophy.

The trunk’s 8 corners are protected with the brand’s signature natural cowhide leather, and the lock and its 6 clasps are composed of ruthenium, a strong dark-gray metal.

The FIFA World Cup Original Trophy measures about 14 inches in height, weighs 13.6 lbs. 

It is made of solid 18-carat gold with a base of semi-precious malachite. 

Talk about a trophy worthy of a luxury carrying case!

 

 

The eSports League of Legends Louis Vuitton Trophy Case

In breaking with tradition, LV designed a bespoke case for the eSports League of Legends trophy in 2019. 

The case took over 900 hours to make and utilized hi-tech elements within the design like screens on each of the 5 sides, LEDs lining each panel and a smoke machine.

LV’s design team said, “The work of the trunk was done in two stages.  A first phase on the technical and innovative realization. A second phase of preparation… This required a work of about 900 hours of study and manufacturing with more than 25 people involved.”

 

 

These commissions are GREAT marketing for Louis Vuitton.

When it comes to transporting a treasured valuable celebrated by millions, and exposed directly to the richest athletes in the world, putting your brand right there is an excellent choice.

Speaking of luxury brands and trophies…

 

The Tiffany & Co NBA Trophy Set

 

The Tiffany & Co NBA Trophy Set - A Statement in Style | Product World

 

The NBA championship trophy is getting a controversial new look this season thanks to Tiffany & Co. and artist Victor Solomon.

Is this a break with tradition? Or a welcome change? 

It says something about the Louis Vuitton brand that most people’s reaction to that case is “Of course it’s Louis Vuitton!”, no surprise there.

It’s a very natural fit. It supports the value of the trophy by associating it with luxury for the leagues, and raises the profile of LV.

 

Thanks for reading.

– Oren

 

Every week I break down ideas, strategies, and inspiration for building products and brands on my Twitter Account. Follow along…

@orenmeetsworld

 

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